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Montreal, QC – Building on their brand portfolio (they purchased Slackline Industries earlier this year) In-Sport Fashions Inc., the Montreal-based distributor of outdoor brands, has just acquired the US-based sock company Dahlgren.
Since 1978, they have been known for their durability and ability to wick moisture efficiently keeping your feet drier and thus less prone to blisters. Dahlgren socks are well known in North America, especially to outdoor enthusiasts.
Dahlgren’s patented Dri-Stride technology utilizes the best of both worlds: the absorbing qualities of Alpaca and merino wool and the wicking capabilities of synthetic. Combine them properly and you get a great sock for every condition.
Manufactured in North America, In-Sport Fashions will invest in rebuilding this brand back to its former glory. Improving production schedule, assortment and design, they are building a team to see how far they can push the sock boundaries.
Karine Lafroest, Vice-President of Sales at In-Sport Fashions is eager to put some love into this brand, “There is so much potential with Dahlgren, we are excited to build upon the legacy of this respected brand and maximise this new addition to our business.” In-Sport Fashions will handle all customer service related inquiries for Dahlgren sales across the globe.
In-Sport Fashions Inc. contacts:
Karine Laforest, VP Sales and Marketing – 1-800-465-9637 ext 18, karine@insport.ca
Marie-Pierre Larouche, Brand Manager – 1-800-465-9637 ext 20, mariepierre@insport.ca
Mark Smith, Marketing Director – 1-800-465-9637 ext 23, mark@insport.ca
About In-Sport Fashions
Founded in 1988 in Montreal, Quebec, In-Sport Fashions Inc. is a recognized distributor in the Canadian sporting goods and footwear industries. Committed to providing cutting edge products for outdoor enthusiasts and athletes the company has earned an outstanding reputation handling the highest quality products in a professional manner. For more information on In-Sport Fashions Inc., visit insport.ca.
